Philippe CHEREAU

Philippe CHEREAU is an Associate Professor at SKEMA Business School (France) specializing in Strategic Management, Innovation Management, and Entrepreneurship Education. He has held academic positions at SKEMA since 2009 and serves as Director of SKEMA Advisory since 2024. His research focuses on strategy-business model alignment, innovation dynamics in SMEs, and entrepreneurial confidence measurement.

• Education: Ph.D. in Management Science (2012, Aix-Marseille University/SKEMA Business School)
• Key Appointments: Visiting Professor at University of Naples Federico II (Italy, since 2016), Mines ParisTech (France, 2012-2019), and IAE Aix-Marseille (France, 2011-2017)

His research spans strategic posture theory, business model innovation, and entrepreneurial learning frameworks. He co-authored influential works on SME strategy-implementation alignment and developed the INNOSTRA™ Method for strategic transformation. His 2023 cross-cultural study on French/Chinese consumer responses to masstige strategies and 2025 research on corporate environmental commitment through performance feedback theory represent his latest contributions.

Scientific Awards:

• Executive Education Excellence Award (2022, SKEMA)
• EFMD Case Writing Competition winner (2016)
• FNEGE-certified textbook recognition (2015)

As Scientific Director for SKEMA's incubator (2012-2017) and co-author of the annual Entrepreneur Confidence Index for Challenges magazine (2021-2023), he bridges academic research with practical entrepreneurial support. His case studies (published in Harvard Business Publishing, Ivey, and CCMP) analyze strategic conflicts in luxury, agri-food, and fragrance industries.