About
Pegeen Ryan is an Associate Professor at Boston University's College of Communication, Department of Advertising. With 30 years of industry experience, she transitioned from a creative leadership role in Boston ad agencies to academia, teaching creative courses for graduate and undergraduate students.
- Education: BFA from Rhode Island School of Design
Her research focuses on creative strategy, digital marketing, and media science, informed by her extensive work with major brands like P&G and The Home Depot. Recent publications explore native advertising, social media trends, and climate communication.
She has won prestigious awards including Cannes, MITX, Echo, and Hatch, reflecting her industry impact. Pegeen mentors students in creative disciplines and contributes to academic-industry collaborations.
