Paula Scher

Paula Scher is an Adjunct Professor in the BFA Design department at the School of Visual Arts. She is a renowned graphic designer and partner at Pentagram Design, known for her innovative approach to branding and typography. With a BFA from Tyler School of Art, Scher combines her industry expertise with academic mentorship.

• Education: BFA, Tyler School of Art

Scher’s professional work includes co-founding Koppel & Scher and serving as art director for Atlantic Records and CBS Records. Her client portfolio spans high-profile organizations like The Public Theater, Microsoft, and the Metropolitan Opera. Her design philosophy emphasizes bold visual communication and strategic storytelling.

Her awards include the Chrysler Award for Innovation in Design, AIGA Medal, and multiple honorary doctorates. Scher has authored influential design books such as Make It Bigger, Maps, and Works.