Paul Rohde

Paul Rohde is a PhD researcher in the Department of Media and Communications at the London School of Economics (LSE). His work bridges media psychology and behavioral science to address the intention-behavior gap in digital contexts, focusing on parental mediation and behavior change literacy. He holds a BA in Corporate Management and Economics from Zeppelin University (Germany) and an MA in Communication Studies (summa cum laude) from the Catholic University of Portugal, specializing in New Media and Internet.

Professionally, Paul has served as a change management consultant for DAX30 corporations like BMW, a data analyst for non-profits such as Save the Children, and a certified positive psychology coach. His research is supervised by Professors Ellen Helsper and Dario Krpan. Supported by the German Academic Scholarship Foundation, his work emphasizes practical interventions to empower families in navigating digital spaces.

Research Interests:

• Human Development in Digital Environments
• Parenting Strategies in the Age of Social Media
• Ethical Implications of Influencer Marketing
• Behavior Change Literacy as a Framework for Interventions

Notable Articles: Focus on digital media's societal impact, including light therapy for mental health, ethical issues in influencer marketing, and the psychological dynamics of video game streaming communities.