About
Patrick Weiss serves as Junior Professor for Digital Marketing at the Business School of Ingolstadt University of Applied Sciences (THI) since September 2022, with office located in Room F208.
His academic credentials include a Master's degree in Marketing / Sales / Media from THI Business School (2011-2014) and a Bachelor's degree in International Management from Augsburg University of Applied Sciences and Universitat Abat Oliba CEU, Barcelona, Spain (2007-2011).
Research focuses on Digital Marketing with specialized expertise in Brand Management, Marketing Communications, and Sales-Media Integration, informed by extensive industry experience in consumer goods marketing. Key methodologies bridge academic theory with practical brand strategy development.
No scientific awards were documented in the source material.
Professional advising roles and research grants were not specified in available information.
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