Norman Peng

Norman Peng is a Professor in the Department of Fashion and Marketing at Glasgow Caledonian University, United Kingdom. His research spans tourism, hospitality management, and consumer behavior with emphasis on luxury service environments. He serves on editorial boards for Eurasian Business Review (2018–present) and Event Management (2016–present), demonstrating academic leadership.

Professor Peng's research focuses on psychological and sustainability dimensions of consumer behavior in tourism contexts. Key areas include overordering dynamics in luxury restaurants, food waste reduction, green hotel adoption during crises, and sports tourism engagement. His work integrates consumer psychology with UN Sustainable Development Goals, particularly addressing responsible consumption patterns and sustainable tourism practices through empirical analysis of diner behavior, tourist decision-making, and emerging market dynamics.

Recent publications (2022–2025) reveal a strong trend toward sustainability-focused hospitality research, with significant output in high-impact journals like International Journal of Hospitality Management and Tourism Analysis. His studies increasingly examine post-pandemic consumer behavior, cross-cultural influences (notably Taiwan collaborations), and psychological drivers like emotional ambivalence in green consumption. This trajectory shows deepening specialization in sustainable luxury services while maintaining methodological rigor in consumer behavior analysis.

Professor Peng maintains active research supervision and editorial roles, with 50+ publications yielding 1,731 Scopus citations (h-index 22). His work attracts academic attention through Mendeley readership (149+ readers) and media coverage, particularly for food waste research. International collaboration networks show strong Asian engagement, especially with Taiwanese researchers, reflecting the global applicability of his tourism behavior frameworks.