Norman Azabagic

Norman Azabagic serves as an Enterprise Fellow within the Department of Management and Marketing at the University of Melbourne's Faculty of Business and Economics, where his research centers on corporate innovation and strategic business transformation.

His scholarly work critically examines:

• Corporate Entrepreneurship: mechanisms for established firms to cultivate intrapreneurial ventures
• Business Model Innovation: disruptive value creation frameworks in digital economies
• Business Strategy: adaptive competitive positioning in volatile markets
• Design Innovation: human-centered methodology for organizational problem-solving

Dr. Azabagic's research program bridges theoretical rigor with practical applications, emphasizing how enterprises can leverage innovation ecosystems to sustain competitive advantage through strategic pivots and operational redesign.