Nick Yip

Dr. Nick Yip is a Senior Lecturer in Marketing and Operations at Brunel Business School, Brunel University London. His office is located in Eastern Gateway 104g, and he can be contacted via email or phone. He holds multiple degrees including a PhD in Marketing from Exeter University (2012), an MBA in Finance from University of Hull (1998), and a BA in English Literature from University of Malaya (1988).

His research focuses on several interconnected domains:

• Services and Value Co-creation: Examining how collaborative processes generate value in service ecosystems
• Digital Transformation: Investigating technology adoption in B2B contexts and e-commerce systems
• Sustainability Innovation: Exploring green business strategies and circular economy models
• University-Industry Collaboration: Analyzing knowledge transfer mechanisms and partnership dynamics

Dr. Yip's publications demonstrate a strong focus on contemporary business challenges, with recent work examining blockchain applications in circular economies, university-industry knowledge exchange, dynamic marketing capabilities, and sustainability-driven innovation strategies. His research employs diverse methodologies including bibliometric analysis, sentiment analysis, and longitudinal data modeling across multiple sectors.