Nicholas Lurie

Nicholas Lurie is the Voya Financial Professor and Professor of Marketing at the University of Connecticut's School of Business. He holds a PhD from the University of California, Berkeley, alongside an MBA from Northwestern University and degrees from Vassar College. His research focuses on consumer decision-making in digital environments, particularly information visualization, mobile devices, and social media's impact on marketing strategies. Lurie has held academic roles at institutions like Georgia Tech and the University of North Carolina, and他曾 served as a Peace Corps volunteer in Cameroon. He has received notable awards, including the Ferber Award for his doctoral dissertation and the 2019 Provost’s Excellence in Teaching award. His work spans over 20 years, with publications in top journals like the Journal of Consumer Research and Marketing Science.

Research interests include digital marketing strategies, consumer behavior in information-rich environments, and the role of technology in decision-making. He has advised numerous PhD students and contributed to grants exploring mobile marketing, consumer search behavior, and virtual team dynamics. Lurie's teaching spans undergraduate and graduate courses in marketing, and he has served on editorial boards for major journals including the Journal of Marketing Research and the Journal of Retailing.