Ignacio Luri

Ignacio Luri is an Assistant Professor of Marketing at DePaul University's Driehaus College of Business since 2020. His research explores the intersection of language, culture, and prosocial causes, with methodological expertise in analyzing online discourse across finance, health, and retail sectors.

• PhD in Marketing (University of Arizona, 2020)
• MS in Marketing (University of Arizona, 2015)
• BA in Business Management (University of Las Palmas, 2011)

Luri's work focuses on digital consumer behavior, examining how online conversations shape decision-making through computational linguistics and cultural analysis. Current projects target journals like Marketing Science and Journal of Marketing.

Industry experience includes:

• Marketing roles at a Spanish wholesale retailer
• Academic consultancy with Filene Research Institute on financial education and cross-generational marketing
• Collaboration on white papers improving consumer financial well-being

Teaching responsibilities:

• International Marketing
• Digital Marketing concentration courses