About
Neil Maiden serves as Professor of Digital Creativity and Director of the National Centre for Creativity enabled by AI (CebAI Centre) at Bayes Business School, City, University of London. His work bridges computer science with business innovation through AI-enhanced creative processes.
His research focuses on:
- Augmenting human creativity through purpose-built AI tools
- Transforming business model innovation via design thinking
- Addressing European productivity crises through strategic creativity
- Developing modular software services for business applications
Under his leadership, the CebAI Centre pioneers technology transfer models including university spin-outs, API-based licensing to agencies, and venture capital partnerships. Professor Maiden emphasizes that creativity must evolve from a 'vitamin' to a 'pill' in business contexts—shifting from optional enhancement to operational necessity.
Key implementation barriers he identifies include:
- Businesses' technological knowledge gaps regarding AI manipulation
- Risk of uncritical adoption without co-design processes
- Current AI's limitations in representing business-specific constraints
- Post-pandemic resource allocation challenges
His teaching on MBA programs actively combats business education's historical aversion to creativity by demonstrating tangible operational benefits through real-world design challenges and strategic applications.
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