Neil Kelley

Neil Kelley is a Senior Lecturer and Course Director at Leeds Business School, overseeing undergraduate programs Marketing Management and Marketing with Advertising Management. As a Chartered Marketer and Lead Examiner at the Chartered Institute of Marketing, he bridges academic rigor with industry expertise through collaborations with global brands like Smarties.

• Specializes in digital marketing communications and online brand narratives
• Industry experience with Electronic Arts, Toyota, and Daresbury Laboratories
• Winner of Students' Union Golden Robes awards for teaching excellence

Research Focus:
Neil explores the intersection of digital storytelling and sustainable branding, particularly through projects like Smarties' plastic-free packaging initiative. His work emphasizes audience understanding, cross-channel media planning, and narrative-driven marketing.

Academic Contributions:
He has led innovative projects analyzing:

• Online brand narratives across organizations
• Evolution of seasonal advertising strategies
• Participatory media in marketing communications

Professional Impact:
His students' work on the Smarties brief influenced global packaging changes and secured graduate roles through portfolio excellence. Neil's teaching philosophy emphasizes professional mindset development and practical application of theory.