Neil Brigden

Neil Brigden is an Assistant Professor in the Bissett School of Business at Mount Royal University, specializing in consumer decision-making and evidence-based marketing. He holds a PhD from the University of Alberta, a BCom, and a BA from the University of Calgary.

Education:

• PhD, University of Alberta
• Bachelor of Commerce, University of Calgary
• Bachelor of Arts, University of Calgary

Research Focus: Dr. Brigden examines repeated consumer decisions, decision-making ruts, and how inaction impacts outcomes. Key areas include consumer inaction, financial decision-making, AI applications, and search behaviors. His work has been published in top journals like the Journal of Marketing Research and featured in The Globe and Mail.

Grants & Awards:

• SSHRC Insight Grant (2021–2024)
• Marketing Science Institute Research Grant (2016)
• Alumni Teaching Scholar (2014–2015)

He also received recognition for tall-bike riding, showcasing his eclectic interests.

Teaching & Expertise: Teaches courses in marketing analytics, evidence-based decision-making, and consumer behavior. Previously served as an Adjunct Professor at the University of Alberta in experimental design.

Labs & Impact: His research bridges academic and practical domains, addressing real-world issues like algorithmic transparency and retail strategy. Ongoing work explores ethical AI and consumer trust in automated systems.