About
Christy Tu serves as an Assistant Professor in the Marketing department at the Dhillon School of Business, University of Lethbridge, based at the Calgary campus since 2023.
Her academic background includes:
- Bachelor of Business Administration (BBA) from University of Alberta
- Master of Science (MSc) from University of Alberta
- Doctor of Philosophy (PhD) from University of Alberta
Dr. Tu's research spans core marketing disciplines with emphasis on consumer decision-making processes and strategic brand development. Her work examines evolving market dynamics through both traditional and digital channels, reflecting contemporary business challenges in consumer engagement and competitive positioning.
No scientific awards or student advisement details are documented in available sources.
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