About
Narek Grigorian is a Teaching Fellow in Marketing at Aston Business School (Aston University) since January 2023. Previously, he served as a Teaching Fellow in Marketing at the London School of Economics and Political Science (2017-2022). He is currently completing doctoral studies focusing on brand delegitimation processes in crisis contexts, informed by Consumer Culture Theory and Institutional Theory. Grigorian holds a BSc in Business Administration from the University of Macedonia (2012) and an MSc in Marketing and Strategy from Warwick Business School (2013), supported by the George and Victoria Karelias Foundation's Excellence Scholarship Program. He is a Fellow of the Higher Education Academy (FHEA) since 2016.
- Education:
- BSc Business Administration, University of Macedonia (2012)
- MSc Marketing and Strategy, Warwick Business School (2013)
- FHEA, Higher Education Academy (2016)
His research interests center on Consumer Culture Theory, Institutional Theory, and Delegitimization Dynamics, with a focus on crisis management and qualitative methodologies. Grigorian has contributed to academic networks such as the American Marketing Association's JMR Scholarly Insights and the Consumer Culture Theory Doctoral Network.
Awards:
- Scholarship for Doctoral Studies (2019)
- Doctoral Studentship (2017)
- Scholarship for Postgraduate Studies (2013)
Professional Activities: He serves as Assistant Vice Chair of JMR Scholarly Insights (AMA) and has peer-reviewed for International Journal of Consumer Studies and the EMAC Annual Conference.
