Inge Geyskens

Inge Geyskens is a Full Professor of Marketing at Tilburg University's Tilburg School of Economics and Management (TiSEM), where she has been a faculty member since 1998. She is affiliated with the Department of Marketing and actively contributes to research, teaching, and PhD supervision. Her work is widely published in top-tier marketing and management journals.

Her primary research interests include marketing channel management, strategic interactions between manufacturers and retailers, private labels, national brands, retail strategy, and consumer welfare. She investigates how retailers position private labels, the impact of national brands in hard discounters, and the effectiveness of marketing-mix variables across retail formats.

Her recent publications (2022–2025) focus on the evolution of private labels, including budget and premium tiers, the strategic implications of national-brand listings in hard discounters, and consumer welfare effects. These works appear in leading journals such as Journal of Retailing, Journal of the Academy of Marketing Science, and Impact at JMR, reflecting a strong trend toward empirical analysis of retail dynamics and strategic branding.

• Winner of the 2015 Alton G. Clayton Competition (Max Nohe, PhD student)
• Winner of the 2019 Research for Practice Dissertation Award (Kristopher Keller, PhD student)
• Winner of the GfK Market Research Award (Kristopher Keller, PhD student)
• Finalist of the 2014 EMAC-McKinsey Doctoral Dissertation Award Competition (Johanna Slot, PhD student)
• Winner of the 2010 ISBM Business Marketing Doctoral Support Award Competition (Johanna Slot, PhD student)
• Runner-up of the 2013 EMAC-McKinsey Doctoral Dissertation Award Competition (Anne ter Braak, PhD student)
• Winner of the 2012 EMAC-McKinsey Doctoral Dissertation Award Competition (Néomie Raassens, PhD student)

Professor Geyskens has supervised eight PhD students, many of whom have secured academic positions or prominent industry roles. She has led and participated in multiple research projects on private labels, collaborative product development, and outsourcing. Her teaching includes Marketing Channel Management in the MSc program and coordination of various research methodology courses across bachelor's and pre-master's programs. Her research contributes to UN Sustainable Development Goals related to responsible consumption and economic growth, particularly through insights into retail sustainability and equitable market practices.