Narasimhan Srinivasan

Narasimhan Srinivasan serves as an Associate Professor in the Marketing department at the University of Connecticut, specializing in consumer behavior and global business dynamics. His academic foundation includes a Ph.D. from the State University of New York at Buffalo, an MBA from the Indian Institute of Management in Ahmedabad, and a B.Tech. from the University of Madras, India.

• Ph.D., State University of New York at Buffalo
• M.B.A., Indian Institute of Management, Ahmedabad
• B.Tech., University of Madras, India

His research spans survey methodology, consumer psychology, and cross-cultural business practices, with particular emphasis on generational attitudes toward corporate responsibility and gender dynamics in global workplaces. Recent publications reveal a multidisciplinary approach bridging marketing theory with computational methods, including AI-driven stock prediction and medical imaging analysis. His work frequently employs multilevel analysis across 20-50 societies, highlighting cultural nuances in ethical decision-making and organizational behavior.

Current scholarly output demonstrates three converging trajectories: (1) computational approaches to consumer behavior prediction, (2) cross-cultural analysis of workplace ethics and gender dynamics, and (3) biomaterial applications in dentistry. This reflects unusual methodological versatility spanning business analytics, medical research, and computer vision.

Professor Srinivasan maintains active engagement with industry through his Google Scholar profile and LinkedIn presence, though no formal industry partnerships are documented in available materials. His office (BUSN 329) and virtual appointment system facilitate student interaction within UConn's business programs.