Naila Khan

Naila Khan is a Senior Lecturer in Marketing at Birmingham City University's College of Business and serves as the Associate Programme Director for the MSc Management programme. She has extensive international teaching experience, having worked in the Middle East, South Asia, Southeast Asia, Jamaica, China, and the UK.

Her research focuses on cross-cultural consumer behavior and ethnic marketing influences, examining how these factors shape marketing strategies for domestic and multinational organizations. She has collaborated with local SMEs and charities on applied market research projects and contributed to HEA initiatives on curriculum internationalization.

• Email: Naila.Khan@bcu.ac.uk