Muhammad Zubair Tauni

Dr. Muhammad Zubair Tauni is an Associate Professor in Finance at EM Normandie since 2020. He holds a PhD in Finance from Dongbei University of Finance and Economics (2017), focusing on investor-advisor personality congruence in Chinese stock markets. His research explores behavioral finance dynamics, particularly irrational investor behavior driven by psychological traits, and strategies for mitigation via financial literacy.

• Professional Experience:
  • Assistant Professor at Zhejiang Business University (2017-2020)
  • Research roles at Dongbei University (2015-2017) and Punjab Govt. (2012-2013)
• Teaching: Corporate Finance, Financial Accounting, International Finance, and Management Accounting.

Research Interests: Behavioral finance, consumer psychology (compulsive buying, social media usage), green innovation governance, and environmental economics. His work highlights personality trait impacts on financial decision-making and corporate sustainability strategies.

Key Contributions: Over 30 peer-reviewed articles in journals like Journal of Business Research, Business Strategy and the Environment, and conference presentations at global forums. Recent focus on CEO overconfidence effects and board competence in green innovation.

Dissemination: Active in academic communication through conferences and media (e.g., FNEGE video on corporate governance and green innovation).