Muhammad Saleem

Muhammad Saleem is a Lecturer in Marketing and Career Development Fellow at the University of Wollongong's School of Business. He holds a PhD in Green Marketing from James Cook University and has 12+ years of experience spanning academia and industry. His research focuses on sustainability-aligned marketing strategies, consumer behavior in eco-friendly products, and transport decision-making, aligned with UN Sustainable Development Goals 4,6,9,11. He teaches courses such as Social and Sustainability Marketing (MARK230) and Strategic Marketing Management (MBA902).

Education: PhD in Marketing (JCU Australia), Master's in Management Sciences (Consumer Behavior focus), Bachelor's degree. Previous academic roles include Assistant Professor at National University of Modern Languages (2012-2022) and Senior Lecturer at Charles Darwin University.

Research Interests include green marketing, sustainable transport choices, circular economy enablers, and tourism sustainability. His work bridges social marketing and environmental responsibility through interdisciplinary approaches.

Recent research trends show a focus on behavioral theories (TPB, Protection Motivation Theory) applied to water conservation, sustainable transport adoption, and tobacco marketing impacts. Over 35 peer-reviewed articles published in journals like Journal of Cleaner Production and Transportation Research Part D.

Awards include Senior Fellow of the Higher Education Academy (SFHEA) and Level 2 Continuing Professional Development in Teaching. Editorial board member for Journal of Consumer Behaviour. Active in mentoring postgraduate students like Amani Alzahrani.

Current projects include a collaborative consumption study on product service systems and a UN-aligned sustainability measurement framework for social enterprises.