Muhammad Burhan

Muhammad Burhan is a Lecturer in Business Management at York St John University, UK, affiliated with the York Business School. He holds a postgraduate degree in strategic management from the University of Bradford and a PhD in strategic human resource management from the University of Huddersfield. Prior to joining York St John University, he has held academic positions at the University of Huddersfield, Coventry University, and Middlesex University.

Dr. Burhan's research interests primarily focus on contextual HRM, leadership, people analytics, and sustainability within small and medium enterprises (SMEs). His scholarly work examines the interplay between organizational context and human resource practices, leadership dynamics in research teams, and the impact of crises like the COVID-19 pandemic on business operations and employee well-being. His research adopts both qualitative and quantitative methodologies with a particular emphasis on cross-cultural perspectives.

His publication record demonstrates significant scholarly impact, with articles in high-quality journals including the International Journal of Hospitality Management (ABS 3*), Industrial Marketing Management (ABS 3*), and the Asia Pacific Journal of Human Resources (ABS 2*). His recent work has particularly focused on hospitality management during crises, abusive supervision dynamics, and HRM formalization in SME contexts.

Dr. Burhan actively contributes to the academic community as a reviewer for prestigious journals including the International Journal of Hospitality Management, Journal of Small Business Management, and Employee Relations, supporting the advancement of rigorous scholarship in his fields of expertise.

His research trajectory shows a consistent focus on practical applications of organizational theory within real-world business contexts, particularly emphasizing the unique challenges and opportunities faced by SMEs in evolving economic and social landscapes. His work bridges theoretical frameworks with actionable insights for business practitioners and policy makers.