Muhammad Umar Farooq

Dr. Muhammad Umar Farooq is a Lecturer and Module Director at York St John University's London Campus, specializing in Business, Marketing, and Project Management education for postgraduate students. He joined the university in 2022 and previously held roles as an Associate Lecturer at the University of West London, while also contributing to teaching and supervision at the University of East London and Regent’s University London. He holds a Doctorate in Business Administration (DBA), an MBA, and a Postgraduate Diploma in Leadership and Strategy, coupled with the prestigious Fellow of the Higher Education Academy (FHEA) distinction.

His research focuses on digital marketing, SME innovation, AI applications in content creation, and project management strategies. Notable areas include generative AI for SME competitiveness, sustainable lean practices in construction, and agile methodologies in software development. He actively contributes to academic governance as an external examiner at Northumbria University and the University of Huddersfield.

Teaching modules include Marketing Communication, Digital Marketing Strategy, Strategic Project Management, and Applied Research Project. His work bridges academic rigor with industry insights, emphasizing practical applications for organizational success.

• Research Awards: Recognized as FHEA.
• Professional Contributions: External examiner roles, LinkedIn engagement, and RaY Postgraduate Research supervision.