Mosè Schwarz

Mosè Schwarz is a PhD student and teaching assistant at the Università della Svizzera italiana (USI), affiliated with the Faculty of Communication, Culture and Society and its Institute of Marketing and Communication Management (IMCA). He earned a Bachelor of Arts from the Faculté des Lettres at the University of Lausanne (UNIL) and a Master’s degree in Media Management from USI in 2023. His research explores the intersection of negative aesthetics (ugliness, kitsch, tragedy, horror) with consumption practices, analyzing how these categories shape identity, taste, and social belonging.

Affiliations:

• Università della Svizzera italiana
• Faculty: Communication, Culture and Society
• Institute: Marketing and Communication Management

His work challenges conventional aesthetic norms by examining sociocultural functions of negative aesthetics, revealing their transformative role in consumer research and cultural discourse.