Francesco Lurati

Francesco Lurati is a Professor of Corporate Communication at the Faculty of Communication, Culture and Society of the Università della Svizzera italiana (USI). He serves as academic director of the MS program in Corporate Communication and director of USI Startup Centre. His expertise spans corporate communication strategy, organizational identity, and crisis management. Educated as an economist, he holds a doctoral degree from the University of Fribourg. He also holds the role of Head within the Research, Transfer and Ecosystem Development Area at USI.

Education:

• Doctoral degree in Economics from the University of Fribourg, Switzerland

Research Focus: Explores intersections between corporate communication and strategic management, emphasizing reputation dynamics, brand identity, and crisis mitigation. His work appears in journals like Journal of Business Research and Corporate Reputation Review.

Affiliations:

• Adjunct Professor at IMCA Institute
• Public/private sector consulting experience in communication management

Labs/Teams: Oversees USI Startup Centre, fostering innovation ecosystems. Engaged in research transfer initiatives through his leadership role in the Research, Transfer and Ecosystem Development Area.