Molly Burchett

Molly Burchett is an Assistant Professor of Marketing, Smyrnios Family Sales Professor, and President’s Distinguished Scholar at the University of Wyoming's College of Business. Her work bridges behavioral marketing and sales strategy, focusing on selling effectiveness across B2C, B2B, and B2G contexts. She employs mixed-method research and multi-source data to advance understanding in these areas.

• Ph.D., University of Kentucky
• M.A., University of Kentucky
• B.S., Transylvania University

Molly's research spans diverse domains, including sales ecosystem networking, secondary selling dynamics, addiction recovery, sustainable tourism, caregiver stress, and educational engagement. Her interdisciplinary approach integrates qualitative and quantitative methodologies.

She has received multiple accolades for teaching and service, including three Excellence in Teaching Awards, the UW Top Professor Award, and the President’s Distinguished Scholar recognition. Molly also advises the UW Sales Club and contributes to doctoral dissertation committees.