Miriam Goetz

Prof. Dr. Miriam Goetz is a Professor at IST University since 2019, heading the Bachelor's program in Communication & Media Management. Her teaching includes modules on Strategic & Operational Media Marketing, International Media, Media Practice, and Brand Management.

Education:

• PhD in Communication Sciences (University of Münster) on strategic use of stereotypes in Serbian and Croatian media
• MBA in International Economics (Budapest)
• MA in International Relations (Budapest)
• Studies in Political and Communication Sciences (Münster, Cluj-Napoca)

Research Focus: Media communication, media didactics, and media marketing, with emphasis on digital learning formats, crisis communication during pandemics, and advertising effectiveness through cultural semiotics.

Professional Background: Prior to academia, she led New Business Areas at Frankfurter Allgemeine Zeitung, focusing on business development and strategic partnerships. She worked in sales, marketing, and editorial roles at international media companies (ZDF Rome, Deutsches Radio Prague, Deutsche Welle Bonn).

Professional Affiliations:

• Member of the German Society for Journalism and Communication Studies (DGPUK)
• Member of the Society for Media Studies
• Conference reviewer and speaker