Mihaela BONESCU

Mihaela BONESCU is Associate Professor in the Department of Marketing at Burgundy School of Business (BSB), a leading French business school. She actively conducts and publishes research in the domains of organizational transformation, consumer behaviours and decisions, focusing especially on crowdfunding dynamics, wine & food marketing, territorial branding and conviviality as a central social value.

Education & Academic Path:
While the provided text does not detail her formal education, her extensive publication record since 2008 and her current faculty rank clearly indicate doctoral-level training and a sustained scholarly trajectory.

Research Interests in Depth:
Dr Bonescu’s work bridges marketing theory and practice by investigating:

• How crowdfunding platforms reshape entrepreneurial finance and brand communities
• The sensory and narrative construction of wine and food terroir brands
• The role of conviviality in consumer well-being and social cohesion
• Experimental approaches to understanding negotiation signals and ethical decision-making

Publication Landscape:
Her 91 publications (2008-2025) range from peer-reviewed journal articles and book chapters to policy tribunes and conference presentations. Recent trends show a concentration on gastronomic luxury branding, crowdfunding business models, and the social semiotics of conviviality, reflecting an interdisciplinary blend of marketing, economics, and sensory studies.

Scientific Awards & Grants:
No specific awards or named grants are listed in the provided text.

Doctoral Advising & Research Teams:
No PhD students or formal research lab affiliations are explicitly mentioned; however, her extensive co-authorship network indicates active collaborative research within CEREN and international partners.