Stephen John CHARTERS

Stephen John CHARTERS is a Professor in the Wine & Spirits Department at Burgundy School of Business (BSB), where he is affiliated with the School of Wine & Spirits. His academic work focuses on wine business, marketing, and cultural aspects of wine consumption, with particular expertise in terroir studies and wine tourism.

His research interests span multiple dimensions of wine business and consumer behavior. Charters examines how cultural contexts shape wine consumption patterns, the role of terroir in consumer perception, and the evolving dynamics of wine markets globally. His work frequently investigates how historical traditions interact with contemporary consumer preferences, particularly across different cultural contexts. He has conducted significant research on wine tourism development, especially in lesser-known regions, and how geographical reputation impacts consumer choices and market positioning. His recent work has increasingly focused on sustainability in wine consumption and the psychological factors influencing drinking behaviors.

Analysis of his recent publications reveals a strong focus on cross-cultural comparisons, particularly examining how Old World and New World wine markets interact and influence each other. His research methodology often combines qualitative approaches with consumer surveys to understand the complex relationship between geographical indications, brand authenticity, and consumer preferences. There's a noticeable trend toward examining how traditional wine concepts like terroir apply beyond wine to other products like cheese, demonstrating conceptual innovation in his field.

Professor Charters has been actively involved in major academic conferences including the Academy of Wine Business Research (AWBR), European Association of Wine Economists (EuAWE), and American Association of Wine Economists (AAWE), where he frequently presents his research findings and participates in academic discussions shaping the field.

His academic contributions include co-authoring The Routledge Handbook of Wine and Culture (2022), which represents a significant scholarly contribution to understanding the intersection of wine and cultural studies. He has also co-authored books including Wine Business Management and Economie et management du vin, establishing himself as a leading authority in wine business education.

Charters maintains an active research program with collaborators across multiple countries, as evidenced by his international co-authorship patterns. His work frequently appears in leading journals such as Journal of Wine Research, International Journal of Wine Business Research, and Wine Economics and Policy, demonstrating his standing within the academic community.