Michel FELIX

Michel FELIX is a Professor at the University of Lille and SKEMA Business School since 1979. His primary discipline is Marketing, with a focus on sustainable practices, public policy, and territorial development.

• Doctorate in Marketing (1993), University of Lille
• National Aggregation in Management Sciences (1995), University of Lille

His research spans Marketing, Sustainable Marketing, Service-Dominant Logic, and Territorial Development. He has extensively explored value co-creation, energy transition, and public policy frameworks. His work often integrates social capital, cultural studies, and governance models into marketing strategies.

The 15 most recent publications highlight trends in Environmental Sustainability, Business Model Innovation, and Knowledge Economy. These works emphasize co-creation, multichannel behaviors, and public policy across territorial and energy sectors. Key sub-fields include eco-responsible business models, stakeholder engagement, and service innovation.

Michel FELIX is actively involved as a reviewer for journals like Décisions Marketing and participates in academic associations such as the French Marketing Association (AFM), European Marketing Academy (EMAC), and Academy of Marketing (AM). His career includes roles at Le Mans University and IUT GEA Lille 1.

He has contributed to Marketing Interactions Research Center and collaborated on projects involving territorial branding, energy sustainability, and public service innovation. His work bridges consumer behavior, environmental policy, and knowledge management, with a strong emphasis on stakeholder value and governance frameworks.