About
Prof. Dr. Eva Böhm holds the Chair of Marketing and Value Creation at the University of Paderborn, specifically within the Faculty of Economics, Department 1: Management Marketing and Value Creation. Her work focuses on value-based marketing strategies that balance economic, ecological, and social stakeholder needs, with strong practical and international collaboration.
- Key research areas: Servitization, Solution Selling, Online Reviews, Product Returns, Suboptimal Food Waste
- Funded by Deutsche Forschungsgemeinschaft (DFG) and Institute for the Study of Business Markets (ISBM)
Her quantitative-empirical research employs methods like structural equation modeling, experiments, and fsQCA to derive actionable insights for companies like BOMAG, Diebold Nixdorf. Recent work examines:
- 2023 Research: Suboptimal food retail promotions, dual impacts of online reviews
- 2022-2021: Monetary sales incentives in service innovation, solution selling dynamics, product return management
Scientific recognition includes multiple Best Paper Awards at conferences like AMA, EMAC, and VHB-Jourqual rankings. She supervises corporate collaborations and integrates research into practice-oriented teaching modules, such as the BOMAG practical project.
