Michael Thomas

Michael Thomas is an Assistant Professor of Marketing at the University of Missouri's Robert J. Trulaske, Sr. College of Business. His research examines how advertising influences health-related behaviors and develops econometric methods for causal inference in marketing contexts.

His work has appeared in the Journal of Consumer Research and Marketing Science, with his paper 'Spillovers from Mass Advertising: An Identification Strategy' being a finalist for the 2020 John D.C. Little Best Paper Award. Forthcoming research in Management Science explores organizational advertising impacts in business settings.

He teaches quantitative marketing strategies and consumer behavior analytics, drawing from his doctoral training in quantitative marketing at the University of Chicago. His methodological innovations advance understanding of advertising spillover effects and health communication efficacy.