Michael Roither

Michael Roither is a Professor at the Department of Information Technology, University of Applied Sciences Burgenland. His academic titles include Prof. (FH), Mag. Dr., and MBA. He focuses on crisis communication, media studies, war reporting, and social media's role in organizational communication. His research explores linguistic features in crisis communication via social media, media quality in conflict reporting, and digital journalism practices.

Education:

• Magister (Mag.) degree
• Doctorate (Dr.) in relevant field
• MBA

Research Highlights:

Roither's work spans analyses of Austrian media coverage during crises like the 2001 Kaprun cable car disaster and the Iraq War. He investigates how social media shapes organizational communication strategies, emphasizing both practical journalism ethics and theoretical frameworks for media quality. Recent studies include a 2020 regional media study presented in collaboration with ORF Burgenland, focusing on digital storytelling and crisis communication mechanisms.

Awards: No specific awards mentioned in provided texts.

Grants & Labs: Leads international cooperative doctoral programs as highlighted in his 2017 publication on FH Burgenland's initiatives. Engaged in curriculum development integrating international perspectives into engineering education (2023 publication).