Michael Johnston

Michael Johnston serves as a Lecturer at the Gatton College of Business and Economics, University of Kentucky, teaching courses in digital marketing, e-business, sales, and technology management.

He earned an MS in Technology Management from Pepperdine University and an MBA from Rochester Institute of Technology, bringing over 30 years of industry experience from executive roles at Walmart, Chicago Tribune, Symantec, AT&T, NCR, and Raytheon.

His professional expertise centers on sales methodologies including Challenger Sale, Consultative Selling, and SPIN Selling, with strong emphasis on technology-driven sales optimization and adult learning principles in training program design; his research interests focus on leadership development, high-impact sales enablement strategies, and the integration of digital tools in sales performance enhancement.

As an adjunct faculty member, Johnston applies real-world corporate experience to classroom instruction, prioritizing student success through practical application of sales and marketing frameworks developed during his extensive industry career.