Michael Caceci

Michael Caceci is a Lecturer in the Department of MIS, Marketing, and Analytics at the Saunders College of Business, Rochester Institute of Technology. He specializes in marketing education, focusing on principles of marketing, digital strategies, consumer behavior analysis, and professional sales techniques. His courses emphasize customer-centric approaches and contemporary marketing tools.

Teaching responsibilities include MKTG-230 Principles of Marketing, MKTG-320 Digital Marketing, MKTG-350 Consumer Behavior, and MKTG-360 Professional Selling. These courses address core marketing variables (product, price, promotion, distribution), internet marketing tactics, customer segmentation, and sales relationship management.

No specific research grants, awards, or lab affiliations are mentioned in the provided text. His professional focus appears centered on undergraduate/graduate teaching and curriculum development in marketing disciplines.