Frank Fu

Frank Fu is an Associate Professor of Marketing at the Ed G. Smith College of Business, University of Missouri - St. Louis. He holds a Ph.D. in Marketing from the University of Houston and an MBA in Marketing from the University of Rochester. His research focuses on enhancing marketing and sales performance through practical methodologies.

• Education:
  • Ph.D. in Marketing, University of Houston
  • MBA in Marketing, University of Rochester
• Research Interests:
  • Marketing performance measurement
  • Sales strategy optimization
  • Strategic marketing management
  • Marketing and sales integration
• Professional Experience:
  • Industry experience in pharmaceutical and medical equipment sectors
  • Board member, International Society for Performance Improvement (ISPI)
  • Vice President of Membership/Marketing, ISPI St. Louis Chapter
• Courses Taught:
  • MKTG 3700 - Principles of Marketing
  • MKTG 3750 - Sales Management
  • MKTG 4700 - Marketing Management
  • MKTG 5795 - Seminar in Marketing

He authored the book ROI in Marketing: the Design Thinking Approach to Measure, Prove and Improve the Value of Marketing (McGraw-Hill, 2020) and has published in journals such as the Journal of Marketing, Marketing Letters, and Journal of Personal Selling and Sales Management.