Michael Gehrer

Professor Michael Gehrer serves as Faculty in Furtwangen University's Faculty of Computer Science & Applications since 2011, where he heads the Marketing and Sales Laboratory and participates in the Marketing Working Group. His career uniquely bridges academic theory and industry practice through extensive roles in market research, insurance marketing, and international business consulting.

His educational foundation includes:

• Business Administration studies at University of Stuttgart (completed 1997)
• Doctorate (Dr. rer. pol.) from Friedrich Schiller University Jena (2005)

Research interests center on Business Administration with specialized expertise in Market Research methodologies, Advertising/Media Planning systems, and Economic Simulations. His work emphasizes practical application through techniques like presentation/m moderation training and digital sales engineering, reflecting his industry background in insurance and market research sectors. Teaching focuses on Case Studies, International Workshops, and MBA programs that integrate real-world business scenarios.

Professional experience includes leadership roles at Hannoversche insurance group (2007-2011) and AnovA Marktforschung (2004-2005), complemented by ongoing consultancy work since 1999. As Laboratory Head, he directs applied research connecting marketing theory with computational applications within the Computer Science faculty framework.