Jens Graumann

Prof. Dr. Jens Graumann is a Professor of Marketing at the Frankfurt University of Applied Sciences (Faculty 3: Business & Law). He holds a Dr. rer. pol. in Economics from Friedrich-Alexander University Erlangen-Nuremberg, where his doctoral research focused on service branding. His career spans academia, industry, and consulting, with a focus on marketing strategy, branding, and service industries.

Education:

• 1975–1980: Diploma in Business Administration (Friedrich-Alexander University Erlangen-Nuremberg)
• 1983: Doctorate (Dr. rer. pol.) in Economics

Research Focus: Branding in industry/service sectors, pricing strategies, marketing control systems, and e-commerce integration. His work emphasizes practical applications in retail, industrial goods, and service industries.

Teaching: Leads courses in Marketing Mix Instruments, Market Analysis, and Pricing Strategies across Bachelor and Master programs in Business Administration and related fields.

Publications: Over 20 books and articles on marketing topics including pricing strategies, brand management, and field service optimization. Notable works include Die Dienstleistungsmarke (1983) and 202 wichtigsten Kennzahlen für Marketing und Vertrieb (1997).

Professional Experience:

• Managing Director at OVG Industrieverpackungsgesellschaft mbH (1992–2005)
• Adjunct Lecturer at University of Applied Sciences Frankfurt (2004–2014) and University Aschaffenburg
• Consultant for marketing strategies and product management