Michael Evans

Dr. Michael Evans is a Lecturer in Marketing at Salford Business School, University of Salford, with over twenty years of higher education experience since joining in January 2003. He serves as Programme Leader for MSc Marketing and International Partnership Link Tutor for Sentral College, Malaysia, while supervising PhD/DBA candidates and industry collaboration projects.

His educational background includes:

• BA (Hons) in Applied Consumer Studies (University of Salford)
• MSc in Food Quality Management (University of Salford)
• PGCE (University of Bolton)
• PhD (University of Salford, 2018)

Dr. Evans' research centers on Services and Relationship Marketing, Internal Service Quality, and Cross-Cultural Communications within Hospitality and Tourism Management, with distinctive focus on developing economies. His recent work analyzes Industry 4.0 adoption in Ghanaian SMEs and mining, pilgrimage tourism in Bangladesh/Ghana, and UK-Malaysia higher education partnerships. This research demonstrates practical applications for operational efficiency in resource-constrained environments while examining cultural impacts on service delivery.

As a supervisor, he actively mentors PhD/DBA students with industry-linked projects, leveraging his prior Hospitality/Tourism industry experience. His international engagement through Sentral College Malaysia provides students with cross-cultural research opportunities, particularly in Ghana-focused case studies on procurement digitization and tourism marketing.