Vipin Nadda

Dr. Vipin Nadda serves as Senior Lecturer and Programme Manager for Tourism and Hospitality at the University of Sunderland in London. With over twenty years of academic and industry experience, he holds a PhD in Tourism and has authored ten books and numerous research articles.

His research examines:

• Sustainable tourism development frameworks
• Destination branding strategies
• Service quality in hospitality
• International tourism marketing
• Corporate social responsibility in tourism

Recent publications explore AI-driven innovations in service marketing, regenerative tourism practices, and ethical dimensions of destination management. His academic service includes editorial responsibilities for Tourism Analysis and International Tourism and Hospitality Management journals, while also serving as external examiner for Birmingham City University and St Mary's University tourism programs.