Michael Antioco

Michael Antioco is a Professor in Marketing and Dean of Faculty and Research at EDHEC Business School since 2021. His research focuses on customer understanding, innovation management, and marketing communications, particularly in the high-tech and luxury sectors. He has collaborated with firms like Philips, L’Oréal, and IBA.

• Education: PhD in Marketing & Innovation Studies (Eindhoven University of Technology, 2006); Master’s in Business Science (UCLouvain, 2002); Visiting Scholar (Purdue University, 2004–2005).
• Prior Roles: Associate Professor at EMLYON Business School (2010–2013); Assistant/Associate Professor at IESEG School of Management (2006–2010).

Research Trends: His work bridges quantitative marketing with practical business applications, emphasizing the psychological and functional barriers to technology adoption and luxury consumption. Recent projects include analyzing linguistic styles in press releases and consumer bias in online reviews.

Strategic Initiatives: As Dean, he leads EDHEC’s ‘Generations 2050’ plan, aiming to recruit 100 new professors by 2028. He also championed the ‘Safe Place for Science’ initiative to support U.S.-based researchers.