Maurik de Groot

Maurik de Groot serves as a Lecturer and researcher in the Department of Entrepreneurship at the Faculty of Business and Economics, Amsterdam University of Applied Sciences. His academic work bridges theoretical entrepreneurship frameworks with practical sales applications for small and medium enterprises (SMEs) in the Dutch business context, emphasizing the critical intersection between owner competencies and business sustainability.

Research interests center on entrepreneurial selling dynamics, with specialized focus on how sales training interventions impact SME resilience. De Groot's work consistently examines business failure patterns linked to inadequate sales practices among Dutch entrepreneurs, particularly during crises like the COVID-19 pandemic. His methodology favors exploratory approaches to uncover real-world challenges faced by business owners in navigating competitive markets.

Analysis of his 2021-2024 publications reveals a cohesive research trajectory investigating the direct correlation between sales competencies and business survival. Key trends include the identification of specific selling deficiencies that precipitate business failure, the development of context-specific sales training models for SME owners, and the adaptation of sales strategies during economic disruptions. His work demonstrates strong geographic specificity to the Netherlands while addressing globally relevant entrepreneurial challenges.

No scientific awards were documented in the available information.

While the provided materials confirm his PhD completion and active research output, specific details regarding student supervision, grant funding, or collaborative research teams were not disclosed. His 2023 doctoral thesis indicates capacity for independent research leadership within the entrepreneurship domain.