Matthew D. Meng

Dr. Matthew D. Meng is an Associate Professor of Marketing at the Huntsman School of Business, Utah State University. He holds a PhD from Boston University (2017), an MBus from RMIT University (2010), and a BSc from the University of Melbourne (2005). His research focuses on sustainability, excessive consumption, identity, and public policy, addressing societal issues through consumer behavior insights. His work has been featured in Journal of Consumer Research and Journal of Public Policy & Marketing, with media coverage in The Washington Post and CNN.

Teaching expertise includes Consumer Behavior and Buyer Behavior courses, consistently offered since 2018. He emphasizes integrating original research into lectures, as highlighted in his 2018 publication. Awards include the MSLE Department Researcher of the Year (2022) and Undergraduate Research Mentor of the Year (2020).

Research themes span moral cleansing mechanisms in recycling, health halo perceptions of plant-based products, and the psychological impacts of skeuomorphic interfaces on gambling. His work bridges consumer psychology with societal challenges, exploring how identity, scarcity, and design influence decision-making.