Aaron R. Brough

Dr. Aaron R. Brough is a Professor of Marketing and the Harry M. Reid Endowed Professor at the Jon M. Huntsman School of Business, Utah State University. He holds a PhD from Northwestern University’s Kellogg School of Management and a BS from Brigham Young University. His research focuses on consumer psychology, privacy, and decision-making, with notable work on privacy protection, data disclosure, and sustainable consumption. He has served as Chair-Elect of the AMA’s Consumer Behavior SIG and editorial roles at top journals like Journal of Marketing and Journal of Consumer Research.

Key awards include the Journal of Consumer Research Outstanding Reviewer Award (2018, 2021) and MSI Young Scholar recognition. His teaching spans courses like Artificial Intelligence in Marketing and Data-Driven Decision Making. Prior to academia, he worked as a strategic marketing consultant for Fortune 500 firms including Coca-Cola and IBM. Media features include TIME, Forbes, and NPR.

Research trends emphasize privacy dynamics in digital age, cross-cultural consumer behavior, and overcoming barriers to sustainable practices. Articles highlight unintended consequences of privacy policies, gender stereotypes in eco-friendly choices, and pandemic-era data management challenges.

• Awards: 5 major recognitions including endowed professorship and editorial excellence
• Grants/Consulting: Expert witness in trademark litigation and privacy disputes
• Labs/Teams: Editorial leadership roles at top-tier marketing journals