Eric Schulz

Eric Schulz is a Senior Lecturer in the Department of Marketing and Strategy at the Jon M. Huntsman School of Business, Utah State University. Teaching since 2002, he previously held positions at the University of Utah and Brigham Young University, specializing in practical marketing applications through courses like Fundamentals of Marketing, Sports Management, and Enterprise Brand and Marketing.

Education:

• MBA, Brigham Young University (1987), Emphasis: Marketing/Finance
• BA in Political Science, Brigham Young University (1980)

With deep industry expertise from Procter & Gamble, Disney, Coca-Cola, and sports marketing ventures including the XFL launch, Olympics, and Utah Jazz organization, Schulz focuses on real-world brand strategy, digital marketing, and sports management. His teaching bridges corporate experience with academic rigor, emphasizing actionable marketing frameworks.

Awards:

• Marketing & Strategy Department Teacher of the Year (2019)
• Huntsman School Undergraduate Faculty Advisor of the Year (2017)

As faculty advisor for the Huntsman Marketing Association (HMA), Schulz mentors students through HMA Consulting projects and independent research courses. His student-centered approach has earned dual recognition for teaching excellence and undergraduate advising, though research grants are not documented in available materials.

He actively leads the HMA club and consulting initiatives, connecting students with industry through practical campaigns and brand strategy projects.