Matthew Brown

Matthew Brown is a Senior Lecturer in Marketing at Middlesex University's Dubai Campus, holding a PhD awarded in February 2025. His academic work bridges marketing theory with urban innovation, focusing on Dubai's smart city ecosystem and expatriate communities.

Education:

• Doctor of Philosophy, Middlesex University, February 2025

Dr. Brown's research centers on how marketing principles intersect with smart city development, particularly through expatriate lenses in Dubai. His investigations span co-creation dynamics in digital sharing economies, AI-driven corporate social responsibility frameworks, and internal communications measurement systems. This work reveals how urban technological adoption shapes consumer value perception and stakeholder engagement in Gulf-region metropolises.

Analysis of his 2019-2025 publications shows escalating focus on AI-embedded urban systems, with Dubai serving as a critical case study for smart city marketing. His output combines empirical expatriate surveys with theoretical frameworks for corporate ethics in digital transformation, establishing him as a specialist in Middle Eastern urban marketing contexts.

Scientific Awards: None mentioned in source materials.

Advising and grant activities aren't documented in available records, though his PhD supervision role is implied through thesis examination duties. His industry collaborations with Chartered Institute bodies demonstrate applied research impact beyond academia.