Martin-Rios Carlos

Carlos Martin-Rios is an Associate Professor at EHL Hospitality Business School, specializing in sustainability, innovation management, and hospitality operations. His research focuses on the intersection of sustainability practices and service innovation in the foodservice and tourism sectors. He has conducted extensive studies on food waste reduction, tipping behaviors, and the role of technology in sustainable practices.

Key research areas include sustainability transitions in small businesses, stakeholder engagement in regenerative hospitality, and the application of innovative frameworks such as True Cost Accounting (TCA) to evaluate food waste. He has collaborated with industry partners like KITRO to develop solutions for waste management and has explored the challenges of embedding sustainability in service organizations through mechanisms like transparency and accountability.

His work frequently examines cross-country comparisons, such as tipping norms in Europe and the impact of employee training on sustainability outcomes in Ecuadorian restaurants. Martin-Rios also investigates knowledge exchange in interfirm networks and the strategic adaptation of service firms during economic crises. His contributions bridge academic theory and practical applications, offering actionable strategies for businesses and policymakers.