Martijn Smeenge

Martijn Smeenge is a Lecturer at the Academy for Tourism, specializing in destination branding, marketing strategies, and place-making initiatives. His research focuses on coastal tourism, visitor management, and marine tourism challenges, particularly for vulnerable island groups like the Faroe Islands and Iceland.

He has contributed to over 15 academic publications, including analyses of Iceland's volcanic tourism campaigns and innovative light festivals in Eindhoven. His work bridges theoretical marketing concepts with practical implementation challenges in digital campaigns and cross-channel visitor engagement strategies.

Smeenge has actively participated in academic events such as chairing the CMT2012/NHTV conference and presenting at workshops like Uncover 2018. His media presence includes interviews on Dutch platforms discussing trends like souvenir emotional value, post-pandemic walking tourism resurgence, and coastal exclusivity in travel.