Pieter de Rooij

Pieter de Rooij is a Lecturer at the Academy for Leisure & Events, specializing in Leisure and Tourism Experiences. His research focuses on experience impact, consumer behavior, and CRM in arts, culture, and tourism sectors. He holds a PhD from Tilburg University (2013) on customer loyalty in performing arts venues.

• Education: PhD in Marketing from Tilburg University (2013)

Research interests include how cultural organizations can enhance memorability, meaningfulness, and transformation through experience design. His work bridges academic research and practitioner applications, particularly in improving impact-centric strategies.

Recent articles explore museum visits, cultural heritage satisfaction, and performing arts impact, leveraging methodologies like SEM analysis and CIT studies. His collaborative projects emphasize innovation in measuring arts impact and organizational strategies.

• Key Projects: 'Beyond applause: a new approach to measuring performing arts impact' (2024–2025)

He actively engages in executive education, workshops, and media discussions on cultural marketing and visitor experience optimization.