Markus Warg

Markus Warg is a Professor for Leadership, Service Design, and Risk Management at Wedel University of Applied Sciences since 2014. He also served as Professor at the ISS – International Business School of Service Management in Hamburg (2008-2013). His academic background includes a PhD in Business Administration (1994) from the University of Trier, University of British Columbia, and Universitat Autonoma de Barcelona.

• Teaches at Wedel University of Applied Sciences
• Head of Institute for Service Design (IfSD) since 2019
• Former Board of Management roles in SIGNAL IDUNA Group, Deutscher Ring Versicherungen, and Mannheimer AG Holding

Research focuses on Service-Dominant Architecture (SDA), digital transformation, and platform organizations. His work addresses:

• Collaborative value proposition creation
• Integration of external capabilities
• Data-driven customer understanding
• Stabilizing organizational transformations

Scientific recognition includes the Honorable Mentioned Paper Award from ISSIP (2022). Publications emphasize:

• Insurance industry digitalization
• Platform organization development
• Service co-creation frameworks
• Architecture's role in operational resilience
• Human-centered design applications
• Risk management in transformation

Warg teaches courses in Finance- and Riskmanagement, Leadership, Service Design, and Organization.