Markus Reisinger

Prof. Markus Reisinger is a Professor for Industrial Organization and Microeconomics at the Frankfurt School of Finance & Management since 2015, heading the Economics & Law Department. Previously, he served as a Professor at WHU – Otto Beisheim School of Management (2011–2015). He holds a Ph.D. and undergraduate degree from the University of Munich. His research focuses on Industrial Economics and Competition Policy, with publications in top journals like the Journal of Political Economy and Management Science. He teaches Microeconomics I/II and Strategic Competition, and has conducted research visits at institutions such as the Kellogg School of Management and the Booth School of Business.

Research interests include advertising strategies, market structure, strategic competition, and vertical integration. His work often addresses regulatory implications in digital markets, competition policy, and platform economics. Recent articles explore personalized pricing, segmentation in two-sided markets, and the impact of interchange fee regulations.

Prof. Reisinger has contributed to edited volumes, including a chapter on the Economics of Internet Media in the Handbook of Media Economics. His teaching and research reflect a strong emphasis on applying theoretical frameworks to real-world competition dynamics.